{"id":28261,"date":"2026-01-26T12:00:00","date_gmt":"2026-01-26T12:00:00","guid":{"rendered":"https:\/\/wpcms.chambers.com\/?post_type=topics&#038;p=28261"},"modified":"2026-01-26T17:03:53","modified_gmt":"2026-01-26T17:03:53","slug":"legal-intelligence-data-law-firm-growth","status":"publish","type":"topics","link":"https:\/\/wpcms.chambers.com\/topics\/legal-intelligence-data-law-firm-growth\/","title":{"rendered":"Data to decisions: How 500+ firms harness legal intelligence"},"content":{"rendered":"\n<p>Research reveals how practices are using data for performance optimisation, client\u00a0acquisition\u00a0and law firm growth.<\/p>\n\n\n\n\n\n<p><strong>Legal intelligence has moved beyond background research. Firms across the US and UK are now embedding data into their core operations. This includes resource allocation, performance management, client&nbsp;acquisition&nbsp;and market positioning. But how exactly are they using it, and what does this mean for competitive advantage?<\/strong>&nbsp;<\/p>\n\n\n\n<p>To understand how legal intelligence is being deployed in practice, Chambers surveyed 516 senior legal professionals at law firms across the US and UK. Their responses,\u00a0<a href=\"https:\/\/docs.chambers.com\/story\/legal-challenges-2026-law-firms\/page\/1\" target=\"_blank\" rel=\"noreferrer noopener\">published in the detailed report<\/a>, reveal a profession increasingly harnessing data to sharpen decision making and drive law firm growth.\u00a0<\/p>\n\n\n\n\n\n<p>US law firms show a distributed approach across multiple functions. The most common application is&nbsp;<strong>internal and partner performance optimisation&nbsp;<\/strong>(27%). Firms are using data to benchmark teams, assess&nbsp;productivity&nbsp;and&nbsp;allocate&nbsp;resources more effectively.&nbsp;<\/p>\n\n\n\n<p><strong>Strategic planning and growth&nbsp;<\/strong>(24%)&nbsp;come&nbsp;close behind. Legal intelligence is informing longer-term business decisions such as practice area expansion and market positioning.&nbsp;<strong>Marketing and business development&nbsp;<\/strong>(22%)&nbsp;rank&nbsp;almost as&nbsp;highly, with data playing a key role in&nbsp;identifying&nbsp;prospects and measuring client engagement.&nbsp;<\/p>\n\n\n\n<p>The\u00a0relatively even\u00a0distribution suggests US firms have embedded legal data analytics into multiple aspects of their operations. No single application dominates. Intelligence supports both day-to-day efficiency and forward-looking strategy.\u00a0<\/p>\n\n\n\n\n\n\n\n\n\n<p>UK law firms show a different pattern.&nbsp;<strong>Internal and partner performance optimisation<\/strong>&nbsp;leads by a significant margin at 43% \u2013&nbsp;substantially higher&nbsp;than the US figure of 27%.&nbsp;<\/p>\n\n\n\n<p><strong>Market trends and client insights&nbsp;<\/strong>(36%)&nbsp;rank second. This&nbsp;evidences&nbsp;a focus on competitive intelligence and understanding marketplace dynamics.&nbsp;<strong>Strategic planning and growth<\/strong>&nbsp;(31%)&nbsp;follow as UK law firms use metrics to&nbsp;determine&nbsp;their direction.&nbsp;<\/p>\n\n\n\n<p>Competitor\u00a0analysis and\u00a0benchmarking featured more prominently among UK respondents. This\u00a0indicates\u00a0a data-driven approach to understanding the firm&#8217;s position relative to peers.\u00a0<\/p>\n\n\n\n\n\n<p>Beyond client acquisition, legal intelligence shapes how firms understand their competitive position and communicate value. When asked how rankings&nbsp;impact&nbsp;their business, US firms&nbsp;identified&nbsp;<strong>reputation and trust building<\/strong>&nbsp;(33%) as the primary benefit\u2014the foundation on which client connections are built.&nbsp;<\/p>\n\n\n\n<p>UK firms place even greater weight on this dimension, with&nbsp;<strong>41%<\/strong>&nbsp;citing&nbsp;<strong>reputation and trust building<\/strong>\u2014eight percentage points higher than the US. This premium on validation and differentiation reflects a market where third-party credibility carries significant weight in both winning new business and influencing existing client decision making.&nbsp;<\/p>\n\n\n\n<p>The practical applications of rankings extend throughout the business development and marketing lifecycle. A clear majority on both sides of the Pond use them to<strong>\u00a0attract new clients and business opportunities (85-90%)<\/strong>, as well as for developing marketing content and strengthening the firm\u2019s brand.<em>\u00a0<\/em>Rankings function as trust signals and business enablers across both markets.\u00a0<\/p>\n\n\n\n\n\n\n<div style=\"position:relative;width:100%;max-width:100%;padding-top:56.25%;overflow:hidden;\">\n  <iframe\n    src=\"https:\/\/www.youtube.com\/embed\/nCU-YJs-Aao\"\n    title=\"YouTube video player\"\n    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n    referrerpolicy=\"strict-origin-when-cross-origin\"\n    allowfullscreen\n    style=\"position:absolute; inset:0; width:100%; height:100%; border:0; display:block;\">\n  <\/iframe>\n<\/div>\n\n\n\n\n\n<p class=\"has-text-align-right\"><em>Owen Williams, Interim CMO, Trowers &amp;&nbsp;Hamlins<\/em>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/docs.chambers.com\/story\/a-cmo-view-on-rankings-and-legal-data-owen-williams\/page\/1\" target=\"_blank\" rel=\"noreferrer noopener\">See the full interview here<\/a>\u00a0<\/p>\n\n\n\n\n\n<p>Our&nbsp;<a href=\"https:\/\/docs.chambers.com\/story\/legal-challenges-2026-law-firms\/page\/1\" target=\"_blank\" rel=\"noreferrer noopener\">Legal Challenges 2026 report<\/a>&nbsp;highlights that&nbsp;an inflection point&nbsp;has arrived. Legal intelligence has evolved from a background tool to a strategic enabler that shapes resource allocation, market&nbsp;positioning&nbsp;and growth planning.&nbsp;<\/p>\n\n\n\n<p>Building data fluency and enabling evidence-based decisions will be a key advantage. While US firms spread applications&nbsp;more&nbsp;broadly&nbsp;than&nbsp;their&nbsp;UK&nbsp;counterparts,&nbsp;both markets grasp that&nbsp;competitive edge&nbsp;depends&nbsp;more than ever&nbsp;on&nbsp;effectively harnessing&nbsp;data.&nbsp;<\/p>\n\n\n\n\n\n<ul><li>US law firms distribute legal intelligence across multiple functions, from performance optimisation to strategic planning and business development.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li>UK firms concentrate their data use more heavily on internal performance and competitive intelligence.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li>Rankings have become operational business development tools rather than vanity metrics, actively supporting client acquisition across both markets.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li>Both US and UK firms&nbsp;identify&nbsp;reputation building as the primary business impact of rankings, with third-party validation carrying significant weight in client decision making.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li>Effectively harnessing and deploying legal data enables evidence-based decisions and better resource allocation, conferring a competitive edge.&nbsp;<\/li><\/ul>\n\n\n\n\n\n<p>The report also reveals the top priorities for law firms across the US and UK. See how other practices are&nbsp;balancing the pressures of&nbsp;talent, client&nbsp;experience&nbsp;and&nbsp;new&nbsp;technology.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/docs.chambers.com\/story\/legal-challenges-2026-law-firms\/page\/1\" target=\"_blank\" rel=\"noreferrer noopener\">Access report<\/a>\u00a0<\/strong><\/p>\n","protected":false},"featured_media":28262,"parent":0,"template":"","categories":[],"tags":[309,307,244,308,222],"publication":[],"blocks":[{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Research reveals how practices are using data for performance optimisation, client\u00a0acquisition\u00a0and law firm growth.<\/p>\n","innerContent":["\n<p>Research reveals how practices are using data for performance optimisation, client\u00a0acquisition\u00a0and law firm growth.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"lazyblock\/chambers-image","attrs":{"image":"%7B%22alt%22:%22Legal%20intelligence%20law%20firms%20data%20use%22,%22title%22:%22Legal%20intelligence%20law%20firms%20data%20use%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:28262,%22link%22:%22https:\/\/wpcms.chambers.com\/?attachment_id=28262%22,%22url%22:%22https:\/\/assets.chambers.com\/wp-content\/uploads\/2026\/01\/23173229\/Legal-intelligence-law-firms-data-use.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:120,%22width%22:120,%22url%22:%22https:\/\/assets.chambers.com\/wp-content\/uploads\/2026\/01\/23173229\/Legal-intelligence-law-firms-data-use-120x120.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:197,%22width%22:300,%22url%22:%22https:\/\/assets.chambers.com\/wp-content\/uploads\/2026\/01\/23173229\/Legal-intelligence-law-firms-data-use-300x197.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:672,%22width%22:1024,%22url%22:%22https:\/\/assets.chambers.com\/wp-content\/uploads\/2026\/01\/23173229\/Legal-intelligence-law-firms-data-use-1024x672.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/assets.chambers.com\/wp-content\/uploads\/2026\/01\/23173229\/Legal-intelligence-law-firms-data-use.jpg%22,%22height%22:945,%22width%22:1440,%22orientation%22:%22landscape%22%7D%7D%7D","blockId":"Z9D0Ne","blockUniqueClass":"lazyblock-chambers-image-Z9D0Ne"},"innerBlocks":[],"innerHTML":"","innerContent":[]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong>Legal intelligence has moved beyond background research. Firms across the US and UK are now embedding data into their core operations. This includes resource allocation, performance management, client&nbsp;acquisition&nbsp;and market positioning. But how exactly are they using it, and what does this mean for competitive advantage?<\/strong>&nbsp;<\/p>\n","innerContent":["\n<p><strong>Legal intelligence has moved beyond background research. Firms across the US and UK are now embedding data into their core operations. This includes resource allocation, performance management, client&nbsp;acquisition&nbsp;and market positioning. But how exactly are they using it, and what does this mean for competitive advantage?<\/strong>&nbsp;<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>To understand how legal intelligence is being deployed in practice, Chambers surveyed 516 senior legal professionals at law firms across the US and UK. Their responses,\u00a0<a href=\"https:\/\/docs.chambers.com\/story\/legal-challenges-2026-law-firms\/page\/1\" target=\"_blank\" rel=\"noreferrer noopener\">published in the detailed report<\/a>, reveal a profession increasingly harnessing data to sharpen decision making and drive law firm growth.\u00a0<\/p>\n","innerContent":["\n<p>To understand how legal intelligence is being deployed in practice, Chambers surveyed 516 senior legal professionals at law firms across the US and UK. Their responses,\u00a0<a href=\"https:\/\/docs.chambers.com\/story\/legal-challenges-2026-law-firms\/page\/1\" target=\"_blank\" rel=\"noreferrer noopener\">published in the detailed report<\/a>, reveal a profession increasingly harnessing data to sharpen decision making and drive law firm growth.\u00a0<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"lazyblock\/chambers-header","attrs":{"header":"US firms deploy legal intelligence broadly","headerLevel":"3","blockId":"22UQO5","blockUniqueClass":"lazyblock-chambers-header-22UQO5"},"innerBlocks":[],"innerHTML":"","innerContent":[]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>US law firms show a distributed approach across multiple functions. The most common application is&nbsp;<strong>internal and partner performance optimisation&nbsp;<\/strong>(27%). Firms are using data to benchmark teams, assess&nbsp;productivity&nbsp;and&nbsp;allocate&nbsp;resources more effectively.&nbsp;<\/p>\n","innerContent":["\n<p>US law firms show a distributed approach across multiple functions. The most common application is&nbsp;<strong>internal and partner performance optimisation&nbsp;<\/strong>(27%). Firms are using data to benchmark teams, assess&nbsp;productivity&nbsp;and&nbsp;allocate&nbsp;resources more effectively.&nbsp;<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong>Strategic planning and growth&nbsp;<\/strong>(24%)&nbsp;come&nbsp;close behind. Legal intelligence is informing longer-term business decisions such as practice area expansion and market positioning.&nbsp;<strong>Marketing and business development&nbsp;<\/strong>(22%)&nbsp;rank&nbsp;almost as&nbsp;highly, with data playing a key role in&nbsp;identifying&nbsp;prospects and measuring client engagement.&nbsp;<\/p>\n","innerContent":["\n<p><strong>Strategic planning and growth&nbsp;<\/strong>(24%)&nbsp;come&nbsp;close behind. Legal intelligence is informing longer-term business decisions such as practice area expansion and market positioning.&nbsp;<strong>Marketing and business development&nbsp;<\/strong>(22%)&nbsp;rank&nbsp;almost as&nbsp;highly, with data playing a key role in&nbsp;identifying&nbsp;prospects and measuring client engagement.&nbsp;<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>The\u00a0relatively even\u00a0distribution suggests US firms have embedded legal data analytics into multiple aspects of their operations. No single application dominates. Intelligence supports both day-to-day efficiency and forward-looking strategy.\u00a0<\/p>\n","innerContent":["\n<p>The\u00a0relatively even\u00a0distribution suggests US firms have embedded legal data analytics into multiple aspects of their operations. No single application dominates. Intelligence supports both day-to-day efficiency and forward-looking strategy.\u00a0<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"lazyblock\/chambers-header","attrs":{"header":"What are the most important challenges that legal data helps your firm address?","headerLevel":"5","blockId":"1GzrwD","blockUniqueClass":"lazyblock-chambers-header-1GzrwD"},"innerBlocks":[],"innerHTML":"","innerContent":[]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"lazyblock\/chambers-image","attrs":{"image":"%7B%22alt%22:%22%22,%22title%22:%22Legal%20intelligence%20law%20firms%20data%20use%20graph%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:28263,%22link%22:%22https:\/\/wpcms.chambers.com\/?attachment_id=28263%22,%22url%22:%22https:\/\/assets.chambers.com\/wp-content\/uploads\/2026\/01\/23173231\/Legal-intelligence-law-firms-data-use-graph.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:120,%22width%22:120,%22url%22:%22https:\/\/assets.chambers.com\/wp-content\/uploads\/2026\/01\/23173231\/Legal-intelligence-law-firms-data-use-graph-120x120.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:190,%22width%22:300,%22url%22:%22https:\/\/assets.chambers.com\/wp-content\/uploads\/2026\/01\/23173231\/Legal-intelligence-law-firms-data-use-graph-300x190.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:649,%22width%22:1024,%22url%22:%22https:\/\/assets.chambers.com\/wp-content\/uploads\/2026\/01\/23173231\/Legal-intelligence-law-firms-data-use-graph-1024x649.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/assets.chambers.com\/wp-content\/uploads\/2026\/01\/23173231\/Legal-intelligence-law-firms-data-use-graph.png%22,%22height%22:1018,%22width%22:1607,%22orientation%22:%22landscape%22%7D%7D%7D","blockId":"7LmxQ","blockUniqueClass":"lazyblock-chambers-image-7LmxQ"},"innerBlocks":[],"innerHTML":"","innerContent":[]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"lazyblock\/chambers-header","attrs":{"header":"UK firms take a performance-first approach","headerLevel":"3","blockId":"1Ghblc","blockUniqueClass":"lazyblock-chambers-header-1Ghblc"},"innerBlocks":[],"innerHTML":"","innerContent":[]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>UK law firms show a different pattern.&nbsp;<strong>Internal and partner performance optimisation<\/strong>&nbsp;leads by a significant margin at 43% \u2013&nbsp;substantially higher&nbsp;than the US figure of 27%.&nbsp;<\/p>\n","innerContent":["\n<p>UK law firms show a different pattern.&nbsp;<strong>Internal and partner performance optimisation<\/strong>&nbsp;leads by a significant margin at 43% \u2013&nbsp;substantially higher&nbsp;than the US figure of 27%.&nbsp;<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong>Market trends and client insights&nbsp;<\/strong>(36%)&nbsp;rank second. This&nbsp;evidences&nbsp;a focus on competitive intelligence and understanding marketplace dynamics.&nbsp;<strong>Strategic planning and growth<\/strong>&nbsp;(31%)&nbsp;follow as UK law firms use metrics to&nbsp;determine&nbsp;their direction.&nbsp;<\/p>\n","innerContent":["\n<p><strong>Market trends and client insights&nbsp;<\/strong>(36%)&nbsp;rank second. This&nbsp;evidences&nbsp;a focus on competitive intelligence and understanding marketplace dynamics.&nbsp;<strong>Strategic planning and growth<\/strong>&nbsp;(31%)&nbsp;follow as UK law firms use metrics to&nbsp;determine&nbsp;their direction.&nbsp;<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Competitor\u00a0analysis and\u00a0benchmarking featured more prominently among UK respondents. This\u00a0indicates\u00a0a data-driven approach to understanding the firm's position relative to peers.\u00a0<\/p>\n","innerContent":["\n<p>Competitor\u00a0analysis and\u00a0benchmarking featured more prominently among UK respondents. This\u00a0indicates\u00a0a data-driven approach to understanding the firm's position relative to peers.\u00a0<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"lazyblock\/chambers-header","attrs":{"header":"From rankings to revenue: Intelligence in action","headerLevel":"3","blockId":"Z12wulj","blockUniqueClass":"lazyblock-chambers-header-Z12wulj"},"innerBlocks":[],"innerHTML":"","innerContent":[]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Beyond client acquisition, legal intelligence shapes how firms understand their competitive position and communicate value. When asked how rankings&nbsp;impact&nbsp;their business, US firms&nbsp;identified&nbsp;<strong>reputation and trust building<\/strong>&nbsp;(33%) as the primary benefit\u2014the foundation on which client connections are built.&nbsp;<\/p>\n","innerContent":["\n<p>Beyond client acquisition, legal intelligence shapes how firms understand their competitive position and communicate value. When asked how rankings&nbsp;impact&nbsp;their business, US firms&nbsp;identified&nbsp;<strong>reputation and trust building<\/strong>&nbsp;(33%) as the primary benefit\u2014the foundation on which client connections are built.&nbsp;<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>UK firms place even greater weight on this dimension, with&nbsp;<strong>41%<\/strong>&nbsp;citing&nbsp;<strong>reputation and trust building<\/strong>\u2014eight percentage points higher than the US. This premium on validation and differentiation reflects a market where third-party credibility carries significant weight in both winning new business and influencing existing client decision making.&nbsp;<\/p>\n","innerContent":["\n<p>UK firms place even greater weight on this dimension, with&nbsp;<strong>41%<\/strong>&nbsp;citing&nbsp;<strong>reputation and trust building<\/strong>\u2014eight percentage points higher than the US. This premium on validation and differentiation reflects a market where third-party credibility carries significant weight in both winning new business and influencing existing client decision making.&nbsp;<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>The practical applications of rankings extend throughout the business development and marketing lifecycle. A clear majority on both sides of the Pond use them to<strong>\u00a0attract new clients and business opportunities (85-90%)<\/strong>, as well as for developing marketing content and strengthening the firm\u2019s brand.<em>\u00a0<\/em>Rankings function as trust signals and business enablers across both markets.\u00a0<\/p>\n","innerContent":["\n<p>The practical applications of rankings extend throughout the business development and marketing lifecycle. A clear majority on both sides of the Pond use them to<strong>\u00a0attract new clients and business opportunities (85-90%)<\/strong>, as well as for developing marketing content and strengthening the firm\u2019s brand.<em>\u00a0<\/em>Rankings function as trust signals and business enablers across both markets.\u00a0<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"lazyblock\/chambers-header","attrs":{"header":"Watch: A CMO view on rankings and legal data","headerLevel":"4","blockId":"Z1x5499","blockUniqueClass":"lazyblock-chambers-header-Z1x5499"},"innerBlocks":[],"innerHTML":"","innerContent":[]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/html","attrs":[],"innerBlocks":[],"innerHTML":"\n\n<div style=\"position:relative;width:100%;max-width:100%;padding-top:56.25%;overflow:hidden;\">\n  <iframe\n    src=\"https:\/\/www.youtube.com\/embed\/nCU-YJs-Aao\"\n    title=\"YouTube video player\"\n    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n    referrerpolicy=\"strict-origin-when-cross-origin\"\n    allowfullscreen\n    style=\"position:absolute; inset:0; width:100%; height:100%; border:0; display:block;\">\n  <\/iframe>\n<\/div>\n","innerContent":["\n\n<div style=\"position:relative;width:100%;max-width:100%;padding-top:56.25%;overflow:hidden;\">\n  <iframe\n    src=\"https:\/\/www.youtube.com\/embed\/nCU-YJs-Aao\"\n    title=\"YouTube video player\"\n    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n    referrerpolicy=\"strict-origin-when-cross-origin\"\n    allowfullscreen\n    style=\"position:absolute; inset:0; width:100%; height:100%; border:0; display:block;\">\n  <\/iframe>\n<\/div>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"lazyblock\/chambers-quote","attrs":{"quote":"<p><em>\u201c[Rankings data is] used across the board. The abundance of data and information that firms can get and use on what clients are saying about them is only going to improve. That will be reflected in pitches, relationship\u00a0reviews\u00a0and recruitment.\u201d<\/em>\u00a0<\/p>","blockId":"1BiYOz","blockUniqueClass":"lazyblock-chambers-quote-1BiYOz"},"innerBlocks":[],"innerHTML":"","innerContent":[]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":{"align":"right"},"innerBlocks":[],"innerHTML":"\n<p class=\"has-text-align-right\"><em>Owen Williams, Interim CMO, Trowers &amp;&nbsp;Hamlins<\/em>&nbsp;<\/p>\n","innerContent":["\n<p class=\"has-text-align-right\"><em>Owen Williams, Interim CMO, Trowers &amp;&nbsp;Hamlins<\/em>&nbsp;<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><a href=\"https:\/\/docs.chambers.com\/story\/a-cmo-view-on-rankings-and-legal-data-owen-williams\/page\/1\" target=\"_blank\" rel=\"noreferrer noopener\">See the full interview here<\/a>\u00a0<\/p>\n","innerContent":["\n<p><a href=\"https:\/\/docs.chambers.com\/story\/a-cmo-view-on-rankings-and-legal-data-owen-williams\/page\/1\" target=\"_blank\" rel=\"noreferrer noopener\">See the full interview here<\/a>\u00a0<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"lazyblock\/chambers-header","attrs":{"header":"Seize the legal data competitive edge","headerLevel":"3","blockId":"2irVLo","blockUniqueClass":"lazyblock-chambers-header-2irVLo"},"innerBlocks":[],"innerHTML":"","innerContent":[]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Our&nbsp;<a href=\"https:\/\/docs.chambers.com\/story\/legal-challenges-2026-law-firms\/page\/1\" target=\"_blank\" rel=\"noreferrer noopener\">Legal Challenges 2026 report<\/a>&nbsp;highlights that&nbsp;an inflection point&nbsp;has arrived. Legal intelligence has evolved from a background tool to a strategic enabler that shapes resource allocation, market&nbsp;positioning&nbsp;and growth planning.&nbsp;<\/p>\n","innerContent":["\n<p>Our&nbsp;<a href=\"https:\/\/docs.chambers.com\/story\/legal-challenges-2026-law-firms\/page\/1\" target=\"_blank\" rel=\"noreferrer noopener\">Legal Challenges 2026 report<\/a>&nbsp;highlights that&nbsp;an inflection point&nbsp;has arrived. Legal intelligence has evolved from a background tool to a strategic enabler that shapes resource allocation, market&nbsp;positioning&nbsp;and growth planning.&nbsp;<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Building data fluency and enabling evidence-based decisions will be a key advantage. While US firms spread applications&nbsp;more&nbsp;broadly&nbsp;than&nbsp;their&nbsp;UK&nbsp;counterparts,&nbsp;both markets grasp that&nbsp;competitive edge&nbsp;depends&nbsp;more than ever&nbsp;on&nbsp;effectively harnessing&nbsp;data.&nbsp;<\/p>\n","innerContent":["\n<p>Building data fluency and enabling evidence-based decisions will be a key advantage. While US firms spread applications&nbsp;more&nbsp;broadly&nbsp;than&nbsp;their&nbsp;UK&nbsp;counterparts,&nbsp;both markets grasp that&nbsp;competitive edge&nbsp;depends&nbsp;more than ever&nbsp;on&nbsp;effectively harnessing&nbsp;data.&nbsp;<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"lazyblock\/chambers-header","attrs":{"header":"Key takeaways","headerLevel":"3","blockId":"1v4iAl","blockUniqueClass":"lazyblock-chambers-header-1v4iAl"},"innerBlocks":[],"innerHTML":"","innerContent":[]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>US law firms distribute legal intelligence across multiple functions, from performance optimisation to strategic planning and business development.&nbsp;<\/li><\/ul>\n","innerContent":["\n<ul><li>US law firms distribute legal intelligence across multiple functions, from performance optimisation to strategic planning and business development.&nbsp;<\/li><\/ul>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>UK firms concentrate their data use more heavily on internal performance and competitive intelligence.&nbsp;<\/li><\/ul>\n","innerContent":["\n<ul><li>UK firms concentrate their data use more heavily on internal performance and competitive intelligence.&nbsp;<\/li><\/ul>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>Rankings have become operational business development tools rather than vanity metrics, actively supporting client acquisition across both markets.&nbsp;<\/li><\/ul>\n","innerContent":["\n<ul><li>Rankings have become operational business development tools rather than vanity metrics, actively supporting client acquisition across both markets.&nbsp;<\/li><\/ul>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>Both US and UK firms&nbsp;identify&nbsp;reputation building as the primary business impact of rankings, with third-party validation carrying significant weight in client decision making.&nbsp;<\/li><\/ul>\n","innerContent":["\n<ul><li>Both US and UK firms&nbsp;identify&nbsp;reputation building as the primary business impact of rankings, with third-party validation carrying significant weight in client decision making.&nbsp;<\/li><\/ul>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li>Effectively harnessing and deploying legal data enables evidence-based decisions and better resource allocation, conferring a competitive edge.&nbsp;<\/li><\/ul>\n","innerContent":["\n<ul><li>Effectively harnessing and deploying legal data enables evidence-based decisions and better resource allocation, conferring a competitive edge.&nbsp;<\/li><\/ul>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"lazyblock\/chambers-header","attrs":{"header":"What are your competitors\u2019 top priorities?","headerLevel":"3","blockId":"2ksopG","blockUniqueClass":"lazyblock-chambers-header-2ksopG"},"innerBlocks":[],"innerHTML":"","innerContent":[]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>The report also reveals the top priorities for law firms across the US and UK. See how other practices are&nbsp;balancing the pressures of&nbsp;talent, client&nbsp;experience&nbsp;and&nbsp;new&nbsp;technology.&nbsp;<\/p>\n","innerContent":["\n<p>The report also reveals the top priorities for law firms across the US and UK. See how other practices are&nbsp;balancing the pressures of&nbsp;talent, client&nbsp;experience&nbsp;and&nbsp;new&nbsp;technology.&nbsp;<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong><a href=\"https:\/\/docs.chambers.com\/story\/legal-challenges-2026-law-firms\/page\/1\" target=\"_blank\" rel=\"noreferrer noopener\">Access report<\/a>\u00a0<\/strong><\/p>\n","innerContent":["\n<p><strong><a href=\"https:\/\/docs.chambers.com\/story\/legal-challenges-2026-law-firms\/page\/1\" target=\"_blank\" rel=\"noreferrer noopener\">Access report<\/a>\u00a0<\/strong><\/p>\n"]}],"new_scheduled_revision":null,"save_as_revision":null,"acf":{"custom_url":{"base_url":"marketing","category":""},"href_lang":false,"useful_links":false,"social_sharing_post_options":{"alignment":"left","sticky":false},"template":{"name":"text-rich-media","sticky_sidebar":false},"hero_title":"","hero_description":"","hero_content_color":"light","hero_enable_responsive_images":false,"hero_image":false,"hero_retina_image":false,"title":"Rieta Ghosh, Chief Research Officer","sponsors_list":{"sponsors":[{"name":"","website":"","logo":"https:\/\/assets.chambers.com\/wp-content\/uploads\/2026\/01\/23174925\/Rita-Ghosh-cl.png","display_order":"0"}],"showhide_borders":false},"sponsored_page":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Research reveals how US and UK firms are using legal intelligence for performance 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